Analysis of Competitive Strategy to Create Sustainable Competitive Advantages Seen From the Nine Factor Model and Bacos Treacy Model

Abstract This paper seeks to examine the importance aspects of strategy and information technology create sustainable competitive advantage. Various discussions about strength competition, technology, strategies by researchers were previously analyzed. study design a conceptual framework important role in creating scientific articles from leading journals are reviewed again, especially that discuss (such as theory Porter Diamond Model development). Based on various previous studies, model was built include relationships between concepts related. In context advantage, The Nine Factor Bakos-Treacy Theory have significant pushing Sustainable Competitive Advantage. addition, two ultimately useful for building creativity, creation value, culture each organization. an integrated strategy, innovation, advantage based recent literature review. Therefore, is needs be reviewed, strengthened, continued with other empirical studies.